Spar hosted another one of its momentous trade show events. Drawing together all their key players to collaborate and learn, capture new customers, and view what’s upcoming and trending. This year Maspark made its third appearance at this exclusive event. Exhibiting our brands such as Alibi, Long Chips, Goplana, Tofiluk, Maryland and the latest star and focal point which was the Mars biscuit range. The brands & sampling of our products attracted much commotion around the Maspark booth with management and sales representatives captivating passing spectators with our deals. The Spar Trade Show is a pivotal opportunity that encourages face-to-face interaction which makes convincing existing and potential customers far easier than over a call or email.

In the following weeks, we have received numerous follow-ups which have increased business and helped us secure many deals for our products. Being surrounded by our fiercest competitors and industry figureheads allowed us to take a pulse of the FMCG industry. With networking occurring between like-minded and driven individuals we took so much from our experience and feel that we can build a greater foundation of competitor strategies that will help Maspark succeed.

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